Led by an indomitable spirit to grow, Mr. Chandrakant Shah, who is now in his eighties decided to de-risk and diversify his business across verticals, building on the four enduring business values of Quality, Innovation, Reliability and Co-operation. The outcome is the Duro Group of companies. Today, Duro is a modern, diversified business group with strong business links in both domestic and overseas markets. Driven by the business principles of innovation, customer-centricity, professionalism, trustworthiness, entrepreneurship, and value-driven processes, Duro Group of Companies is fast building multinational linkages, and investing in a range of exciting new economy sectors. With its institutional strengths derived from deep consumer insights, brand-building capabilities, a strong distribution network, dedicated human resources, and world-class infrastructure, Duro Group of Companies continues to balance the interests of its diverse stakeholders – its employees, customers, vendors, suppliers and the civil society. The Duro journey has been relentless, gratifying and marked with a series of achievements. If there is one thing that sets Duro apart from the rest, it’s its top management’s commitment to ‘Transform lives’ every day.